A business to business marketplace is a platform that helps local as well as global traders to connect with each other in order to grow their business and increase their revenues. It is a place where buyers, sellers, suppliers, wholesalers, distributors and resellers can connect with each other and discuss their business opportunities. Business to business marketplaces and web portals have become one of the most sought after options for the international trade. This is because such web portals allow local as well as global traders to do business at their least expenditure.
The IT related business solutions, after their doldrums, once again emerged with B2B websites that give wholesalers the liberty to expand and promote their business to worldwide traders without spending huge fortune. Prior to B2B web portals, the interface that existed between buyers and sellers was in the form of brokers.
Brokers are the persons who help two or more businesses to weld a profitable business relationship with one another as well as with the other traders across the world. Some of the brokers evolved themselves as wholesalers, one cannot eliminate from international trade because of different reasons. In such cases, these brokers virtually put international trade to ransom. As a result, international traders had to bear the burden of excessive brokering charges that reflected on the prices of goods / services they wanted to sell. Such an increase in the prices of goods / products being sold ultimately made them unattractive for the international market.
B2B portals and websites allow global traders to directly interact with each other in an effective way without bearing any extra brokering charges. Such business to business websites are springing up with an extensive growth rate not only because they allow global traders to connect but also because they make brokers to charge their clients realistically. In fact, now even brokers are using B2B web portals to find out new clients.
A B2B website offers its services to a wide range of traders that include, but are not limited to, sellers, buyers, suppliers, manufacturers, wholesalers, importers, exporters, stockists, distributors, resellers and dropshippers. In this way, B2B websites have become a crucial trading tool for everyone.
The success of B2B websites lies in their simplicity. You simply have to get yourself registered there, and voila! Now, you can post your own selling / buying leads, can contact other traders all over the world, can also advertise your company to millions of potential customers and much more. Choose a B2B website very carefully after analyzing all the features it offers and list of companies and traders already registered there.
It is understood that if a B2B website or a business to business marketplace used in the right direction, it can become a gold mine for international trade.