Sheldon Rosenfield, my attorney, has been my client for years. we just setup another website to target employers:
We have also his original site for personal injury law strongly recommended: lawsr.net , and a PHPList setup for him to promote an ongoing newsletter for California employers: at http://lawsr.net/lists/
Of course all my clients rank on top of Google for their searches, but this is a more aggressive campaign where we will direct email all the employers and accountants in the area with regular updates they will want to read.
Another way is to create a DUI handbook or other resource: related: our client in Arizona: as you can see, it is relatively easy for us to dominate search results, and generate a great deal of business for any attorney anywhere!
When you add our mapping technology feeding Google maps, you have it all, right here.