Direct mail newsletters are one of the best marketing options that companies use to promote their products and services to customers. In addition, it serves as a means of bridging the gap between a company and a client.
As the words highly suggest, the newsletters are indeed being addressed directly to the target consumer. Newsletter mailing is considered a great way to advertise because it is intentional and direct. Unlike other means of advertising wherein most people whether prospects or not are exposed to the marketing tool used. Newsletters through commercial printing are generally sent out by societies, organizations, businesses and clubs as a form of communication between a company and its clients, between a company and its employees or perhaps between companies.
Why is newsletter mailing considered a top of the line option?
“¢ Ensures a more accurate tracking method for consumer response – It ensures that the company will be able to track a more accurate response result from its target consumers. Consumers who are exposed to mass media are less likely to respond to the advertisement right away. Sometimes, companies would need to use another medium of advertisement just to follow up on the purchase decision of a consumer. Mailing them newsletters would give you an idea as to how you should carry out your promotional timeframe. If they respond right away, that would be a good start. If they do not, that would give you an opportunity to think of other means of promotions or offers that would create the urgency in them to purchase your product right away. For example, some companies who are not getting an immediate response from the newsletters they sent would think of following up a customer through email or another newsletter, which would offer customers immediate rewards upon purchasing the product at a certain period. Oftentimes, this strategy would work.
“¢ It establishes the credibility of a company – You can gain the trust of your target customers by having your commercial printing company send out newsletters to them at a specified frequency. If you have the intention to build rapport and establish the trust of your customer, it is important to send them newsletters at a certain number of times so that they are aware of the progress of your company. You may inform them about the accomplishments you have achieved for that year or you may update them with your latest projects. That way, they will know what your company is up to. Keeping them informed gives them the feeling that they are part of your accomplishments and that alone will give them the assurance that you value them.
“¢ It gives customers more information about your new products or any product updates: Most customers prefer detailed information about the products being introduced to them. Sending newsletters to them will enhance their knowledge on your products therefore addressing the doubts that they may have in purchasing the products.
These are the advantages of newsletter mailing. With the help of direct mail newsletters, you are assured of income growth and established company-client relationship.
Kaye Z. Marks is an avid writer and follower of the developments in newsletter mailing technologies by a commercial printing company that help businesses in their marketing and advertising campaigns.