In an industry where there is little variation to offer in terms of the product itself, only those with distinctive differentiating qualities can expect to stand tall. Here, to stand out is to survive and to blend in is to fade out. This is because all online bingo sites invariably have to provide the same menu of games to their players. The traditional 90-ball games and the American favourite 75-ball games are the staples that bingo sites serve their players, willingly or otherwise. Till some time back, the 80-ball and 30-ball bingo games used to add spice to the sites offering them. However, with rising popularity, these games too have been robbed of their unique flavour. Thus, the only area that is still open to experimentation for online bingo sites is the bingo promotions sector. With each site striving to outdo the other with the exclusivity of their offers, they have the power to make or mar a site.
It would not be wrong to claim that the fate of most sites today hangs by the thread of the promotions that they have on offer for their players. If anything can limit the scope of promos, it is creativity or the lack of it. Good and engaging promotions have the opportunity to fly away, taking the UK bingo sites offering them far ahead in the race against other sites. While a few promotions like the first deposit bonus and the redeposit bonus form the backbone of bingo sites and can be seen in different forms in all the sites, it is generally the exclusive ones that clinch the deal. However, this is not to say that regular promos like deposit bonuses do not contribute much to the sites. With some of the recently launched sites offering first deposit bonus offers as high as 300 to 500%, such offers still exhibit ample powers of attraction. A re-deposit bonus is another such promotion that is a timeless classic and is an intrinsic part of most sites.
Often, the variety that sites offer through promos depends on the general theme running through the site. For example, many sites are into the fantasy realm. For them, everything ranging from the graphics to the names of the games and offers need to be in sync with the central theme of fantasy. Though it is common to find promotions sticking to the theme of the site, this is not a hard and fast rule and does not apply everywhere. Many sites like to shuffle their promotions every month, keeping in mind the general mood of the season.
Though promotions such as autumn and summer promotions have been in prominence for sometimes, what still keeps them in the reckoning is the emotions that people associate with seasonal changes. The ingenuity behind churning out the same promotions every year but in a newer and better way is a quality that separates the good sites from the not so good ones. And just like festivals make people jump with joy, so do festive promos which seem to have the same affect on bingo players. With sites offering anything from cars to cash prizes ranging in thousands, one can hardly blame the players for going ga-ga over the seasonal offers during Christmas and New Year and thus adding the element of joie de vivre to online bingo sites.