The Lazy Man’s Guide to Social Media

Whenever I think back to the hours and hours I spent on Facebook, Twitter, and blogging my first 6 months in business I cringe. With all the hours I was putting in (that I didn’t need to) I could have taken a much needed 2 week long trip to Aruba.

You shouldn’t be making these same mistakes.

I’ve discovered a few helpful ways to save time and make sure your day isn’t revolving around social media and I’m happy to share them.

Spending ALL DAY on Social Media

It’s so easy when you first get started to spend all day responding and posting with your newly made friends on Twitter and Facebook. I used to get on every 20 minutes and respond to someone or post the latest link I found. Its fun to sit there and watch the numbers of followers and “likers” grow with the hour. But, please don’t. Use a service like socialoomph or Hoot Suite and schedule 5 -10 tweets and posts a day. That way they can all be linked through one portal and be scheduled ahead of time. Instant time saver!

Blog Agony

Nothing caused me more anguish and worry those first few months than making sure I had a new and exciting blog post to put up everyday. I would get so frustrated trying to think of new topics that I would want to scream!

Then I realized that it would be best to only write 2 times a week and have those be really good articles, instead of 5 times a week and just okay. So, once a month I spend a Sunday morning and come up with 10 good topics to write about and then write 2 a week. I never have to worry about having a good topic because I did the work when I had some spare time and all I have to do is fill in the content that I already know. If you need some inspiration, try doing a Google search on your industry and see what people are talking about.

The Content Juggler

Do you have a blog, newsletter, guest posts, AND articles online? If you do – STOP. There is no need to have every type of content covered. Pick 2 and do those really well. For instance, I have a blog and I write articles online. I used to do all of them, but then I tried a little experiment where i gave up my least favorite of the group and realized I had so much more time AND enjoyed writing the other 2 so much more. You don’t need to do it all, you just need to do 1 or 2 things really really well.

Get an Intern
Want to really free up some time and have it cost you a BIG, FAT, NOTHING? Post a job with your local college looking for a social media intern. Best part about it is that you don’t even have to pay them. Most interns these days are happy to work for experience and class credit.
Have them work virtually and do the things you don’t have time to do – run contests, respond to people all day, post new pictures and things, etc.

Once I implemented all of these tips I suddenly found myself with the time to go for a run everyday and make real dinners – just think of the possibilities!


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