Product Overview
bareMinerals is the brand name for make-up and skin care products developed and manufactured by Bare Escentuals Beauty Inc. Leslie Blodgett, CEO of the company, started in 1994 with the launch of bareMinerals make-up in 1995. It’s now featured on QVC, and sold in 7 standalone boutiques and major retailers such as Ulta, Macy’s, Nordstrom and Sephora.
Product Detail
Bare Escentuals vision was always to promote healthy mineral make-up, body lotion and body products for women. In 1976, Diane Richardson’s vision for Bare Escentuals was to create mineral make-up, essential oil body lotion and healthy lifestyle products. Through various business transactions, the company transitioned ownership but never vision.
Base Escentuals Beauty Inc. claims that their make-up improves skin, with continued use over time. Products are manufactured without chemicals and preservatives. The matte foundation and skin care products include an ActiveSoil Complex that absorbs oil without drying skin, reduces the appearance of pores, fine lines and wrinkles. Testimonials for make-up and skin-care products are found on every web page. Ingredients are clearly listed for each product. You have 30 days to try every product you purchase, even if the bottles are empty. Although the site claims the foundation has been clinically proven to improve skin over time, there are no studies linked to this claim. The website has customer service section with contact information. The site uses industry-standard encryption for payment information, making it a secure site for purchasing.
The Strengths
· Easily navigable · Secure site for purchasing online · 30-day money back guarantee · Automatic shipment available
The Weaknesses
· Many different product packages available, may be difficult to choose from · Only three shades available for foundation · Not many boutiques and retail shops have limited supplies · No acknowledgement about return shipping charge for returned items
The Final Word
Bare Escentuals Beauty Inc. emphasizes their products promote healthy skin, while providing a flawless complexion. Although they claim their studies show their products improve skin over time, there is no proof of this finding. However, you can read many testimonials on the website from many satisfied customers that state the product has improved their skin and they like the way it looks. For first time users of bareMinerals, it may be better to find the products at one of the retailers to see the different shades and how it blends into the skin, as it may be too much of a hassle and expense in shipping to go back and forth with returning colors you don’t like. Once you find the tones that look best on you, using the site to replenish and add to your collection is safe and easy.