To find viewers to our website, many of us rely exclusively on the use of key-words or phrases. Although generally effective, the Search Engine Optimization (SEO) approach is a passive approach and success lies largely beyond our control as our actual position on the Search Engine Results Page (SERP) is determined by a closely guarded algorithm. And even though SEO consultants will claim that there is a science to it, none can (or will) (a) guarantee success; (b) ensure it happens quickly; and (c) allow you to maintain your artistic/ writing integrity.
Fortunately, there is a better way and that way is through the use of Twitter.
Twitter is a Social Networking platform that allows users to broadcast short messages (of less than 160 characters) on a real time basis. These Tweets, as they are called, allows users to keep other users updated without going through an intermediary like a search engine which determines what is relevant and what is not. Hence unlike SEO, all Tweets are considered “relevant” and for all intents and purposes ranked #1 when it is published. Twitter is therefore an effective way to “advertise” your website to potential visitors and the inclusion of a hyper-link ensures high click-through rates.
So there you have it. Increasing your page views is not as difficult as you think. For me, I have personally experienced a 100% increase in my page views since I started using Twitter to “advertise” my website. And, as the number of my “Followers” grow, I believe that the new number of page views will not only remain high, but see exponential growth.
Good luck and do meet me on Twitter (@sg_insider) to share your experience.
P.S. Given the transitory nature of Tweets, effective use of Twitter requires a sustained effort. Fortunately, there are freeware available online that allows you to not only schedule tweets, but automatically set them for the most effective time. Timely.is is one such freeware that I am using that I have personally found useful.