So if you would have told me, in my rowdy and heady heyday as a school age rabble rouser that I would one day be standing on the bully pulpit for conservative values and principles, I would have told you were to go and what you could do with your thoughts. But like all things; time and perspective changes the way we view things. There is a new film that’s just being pimped on the late night talk show circuit commercials that I just saw an ad for. The film is called “Bucky Larson: Born to Be a Star,” and this advertisement I just saw sort of pushes the boundaries.
The poster has got Nick Swardson standing in his just past hip length sweater, his sunglasses, his bleach blond mop style haircut, and his pants around his ankles. The IMDB page says of the film “A kid from the Midwest moves out to Hollywood in order to follow in his parent’s footstep – and become a porn star.” The film stars Swardson, Christina Ricci, Don Johnson, and Kevin Nealon among others. Writers for the film include Adam Sandler, Allen Covert, and Swardson.
While I understand that the bar to acceptance has been set so low by television advertisers and the unquenchable thirst for people to see everything but nipple or hear derivations of all the seven words you are not supposed to say on television, there still needs to be some kind of standards. I mean, for our kids anyway!
I was watching the Jay Leno show with my brother in law and mother in law and that was when I saw this commercial for Bucky Larson. It looked like just another stupid movie from the likes of the Farrelly Brothers or even Sandler himself (whom it was) but I think it was the way that the commercial went which really threw me.
So the commercial has just got these incongruous images of this guy Bucky Larson out trying to make his mark in Hollywood. I couldn’t even really piece together what the film was about from the commercials; just that the star of the film kept putting on this stupid face again and again. But it was the tag line; a line from the film which Larson himself says; which got me going.
“Let’s go get Bucked up.”
Really? Is this how far we’ve dipped down? So much so that we’re barely one consonant away from profanity in our advertisements? Because you know these ads are going to make it down to the local programming block. Even if it is after 8pm or 11pm; kids stay up late. So now, thanks to this film, we’re going to have kids walking around parroting this guy; “let’s go get Bucked up;” as thought this is okay.
Can’t we please bring back some civility to what we see on TV? I mean the content in films such as this is baseline, but can’t we do ourselves a favor and put on a good face in our ads? Or is that all gone forever?
http://www.buckylarson.com/?hs308=BBS6186
http://www.imdb.com/title/tt1411664/fullcredits#writers