No matter what others may say, working with people, in any business, is very demanding. As a coach, I’m sure you deal with all kinds of people whose demands you have to meet, who you decide have to work with you. I’m sure you wish sometimes you could just work with ideal clients, only with those who are ready to commit and to take action and appreciate your work. Yes, it is more satisfying to coach clients who enjoy working with you, who are willing to pay for your help and also help your business grow. And yes, it is actually possible, all you have to do is to identify these clients, focus on finding them and on working with them.
Work with Clients who are Ready to Take Action
You may develop the best possible strategies, the best products and programmes on the market, but if your clients do not make the most of what you offer, they won’t have any value, because your clients will not see how your work can help them. Let them know you are there every step of the way, but make them understand that you won’t do their part of the work. If they want results, they must do something about it themselves. This is called personal effort, and that is what your clients must do to take an active part in the process. You must make them realise that their satisfaction at the end will be far greater knowing that they put their heart and soul into it.
You will be able to tell very soon if your client is someone who will put into practice your inspiration, your ideas or strategies and therefore your coaching will bring results.
2. Work with Clients who want to Excel Financially
It is a pleasure to work with clients who can increase their revenue thanks to your coaching, because these are clients who make the most of your coaching. They want to earn more money and improve their lifestyle, and you are the opportunity they seek.
These are often people in higher places on the social and economic ladder who advance rapidly and know exactly what they want. They are the ones who make the most of any coaching, and are motivated to succeed. Therefore, their motivation can also help you develop your business.
3. Work with Targeted Clients in a Targeted Area
In case you don’t know it by now, you don’t have to coach everyone on everything. All you have to do is determine your target clientele and become an expert in that area. Make yourself visible on that specific market by showing your potential clients you know their problems and you have the solution for them. You will be perceived as the specialist they need and they will want to work with you and, most importantly, they will be willing to pay for your help. Targeting a specific market will help your business grow 10 times faster than if you kept your coaching on a very general level.
These are a few examples of how you can develop a successful coaching business once you discover who your ideal clients are. Always remember that these clients are the ones who appreciate your products, your programmes and sessions and want to make the most of your work. They are the ones who are inspired and motivated to succeed, and who want to work with you because they know they can solve their problems or reach their goals with your help.
Their appreciation (not to mention the financial benefits) is what motivates you to be a better coach every day and is a reminder of why you joined the coaching industry in the first place.
From November 14th and throughout the entire month of December, more than 20 coaches share with you their passion and show you how they made it in this industry by working with their ideal clients. Join us in The FREE Gift Giveaway and Teleseminar Series called The Santa Coach Event; it is a unique opportunity to rediscover what inspired you to become a coach and to find new ways to develop a successful coaching business.