Among the criteria for a top-rate store catering to a dj’sequipment needs are an excellent rangeof products to select from, competitive pricing, sound product knowledge and the sort of professional service that makes you want to go back again and again. As a customer, no matter how passionate you are about the equipment you use it’s reasonable to expect that the guys supplying to you should know more about the detail than you do. This is a specialised field, and whereas you know a lot about using the stuff and entertaining the crowds, your suppliers have made it their job to be able to answer your questions and address any challenges you might have in terms of what you need to do your job.
Speakers are a prime example of where the professionalism of the dj equipment store is so important. If everything else is as it should be, the speakers represent the culmination of a beautiful journey, the climax of the auditory experience. It’s the speakers that ultimately deliver the sound that you’re striving for and which your audience will measure you by. And you want to be able to use a retailer who you can rely on when it comes to getting advice in choosing the technical spec’s that best suit your needs and to keep you abreast of the latest releases, new innovations and specials when it comes to great equipment on offer at bargain prices.
Low distortion and high power tolerance are some of the basic speaker requirements. So are ease of transportation and stack-ability. But if you’re doing a small intimate gig today, a show in a theatre tomorrow and a performance in a huge hall next week, say, then you might need a system that gives you more flexibility than the average dj. The management of a top-end dj equipment store are aware of stuff you might not have even imagined. The pros know how to use this or that and what to add here and there to suit both your music and public address requirements. And especially when it comes to top-end subwoofer systems at top-end prices, you need to be able to lean on somebody who really knows what they’re talking about.
Differential drive, ergonomic design, suspension points… No! Nothing at all to do with motorcars in this instance… The thing is that such is the terminology and jargon in this business that you will be lost without a great dj equipment store to guide you through what can otherwise be an intimidating shopping experience.